Creative Designer & Consultant for UI/UX, Branding, and eCommerce.
I’m a Shopify Expert, independent designer, and consultant based in Miami working hand in hand with independent creators and thriving companies.
Here’s a selection of work done in these last two years:
SUNDAY CITIZEN
SHOPIFY STORE
When coziness knocked on my door, and Sunday Citizen brought me on board after their eCommerce launch, I became deeply involved with the Brand’s management and creative process, collaterals, packaging, and website. The result: all the elements working harmoniously together- from branding and social media to a custom website UI/UX in Shopify Plus.
HALF LUNA BRAND DEVELOPMENTENT
This is a new brand that my hubby and I are working on. It’s so F%$& hard to be your own client, but we are managing. We just launched our Online Store.
STYLEBYGG REBRANDING, SHOPIFY STORE, AND EMAIL BLASTS
GG’s growth meant that it was time for a rebranding and new website - A branding that gives identity and elegance. A website that increased conversions through simplicity and beauty, accentuating one of its biggest assets, its product and lifestyle images.
ETHEREAL SHOP
SHOPIFY STORE & RE-BRANDING
With an eclectic and modern concept, NYC-based Ethereal Shop upscales Latin American fashion designers with their hidden gems. The website was designed to showcase unique pieces and ever-changing content while maintaining a perfect merge with its Instagram content and other lead-generating channels (also designed by your truly). The website was shut down a couple of months ago, but I managed to save some screenshots (wink!)
RENNA JEWELS
SHOPIFY STORE
By amazing designer Renna Brown-Taher, RENNA Jewels’ Shopify store puts together what all stores should have: great images, a good story to tell and awesome products. Working with her and her brand is a pleasure.
TWIN STONE MARBLE
BRANDING
This family-owned business needed a rebranding that goes hand-in-hand with the luxury and timelessness of natural stone products while maintaining some of its original identity. It was an absolute pleasure working with the entire family, jugglings everyone’s ideas and vision to achieve such an elegant result.
YOFIO by TIENDA PAGO
APP UI/UX
After I designed the main App for Tienda Pago, a fin-tech startup in Latin America for micro-lending, a couple of in-app modules where needed. For this specific module, Yo Fio, the goal was to create the easiest-simplest app possible so anyone could use it (like a 70+ year old baby). After a few trips to Mexico for user-testing, we did it!
CRAIZE SHOPIFY STORE
These delicious flat-arepa crackers had no online presence. They wanted a website that would showcase their beautiful branding, impeccable product photos and that would allow for a streamlined shopping experience. The result is craize.com - a website that tells the story of the brand and makes you want to try their product.
YIERVA CBD CONCEPT
I’ve been following the CBD and Marihuana branding trends for a while. So I was thrilled when I got the chance to work with Yierva Wellness to design their branding and packaging. The website project got canceled (booh 👎🏽) but I loved what came out of this.
SBV (SIMPLICITY BY VISION)
BRANDING & CUSTOM WEBSITE
No, I don’t only design logos, I also create new Brand Concepts. This project started with market research in order to evolve an established B2B- Long Island Knitting Company - into a D2C Brand and e-Commerce - SBV is your create-your-own blankets and throws online store (coming soon)
POP UP
BRANDING
When a designer that I admire partnered up with one of my best friends, they had to pitch to a client. Then I had to create their branding and proposal package in less than 3 days.
EN DEFENSA PROPIA BY ERIKA DE LA VEGA BRAND STYLING AND WEBSITE
I grew up in Venezuela listening to her radio shows in the morning and then watching her late-night shows on TV. Her digital reinvention and transformation needed a new brand styling that spoke to a refreshed and global audience. It was an honor, a joy, and very comedic working with Erika and her team.